Eight Trends in Digital Marketing That Will Take Over in 2024
Trends in digital marketing are always changing, and new trends will emerge before you know it. This is especially true of strategies. If it were feasible to travel back in time, every marketer would jump forward to the new year to see what trends are emerging in digital marketing. We will have to make do with a prediction of the future and present an argument for what digital marketing will look like in 2024, as we still live in a time of predictions. Fasten your seatbelts as we are about to embark on an exciting journey into the future to explore the newest trends in digital marketing for 2024.
Eight New Trends in 2024 for Digital Marketing
The following eight current trends in digital marketing are ones to look out for in 2024:
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Metaverse
A virtual world inside a world is what is commonly referred to as the Metaverse, which is currently owned by Meta (Facebook). It’s a digital realm that hasn’t been fully explored where everyone can engage with one other in virtual or augmented realities.
It seems like there are a lot of similarities between video games and having a digital version of yourself in the future when you can do anything you want.
Thanks to a network of realities and virtual universes where space is present almost everywhere, social trade is now possible. Today’s digital marketers have, therefore, found a means to close that gap and establish an entirely new category of digital marketing through the use of video.
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Non-Fiction Triangles
Digital assets with trading potential are known as tradeable tokens. Every NFT (non-fungible token) is identified as the original and exclusive to you by means of a distinctive token. In addition to technology and art, NFTs are finding their way into marketing.
As a part of their marketing plan, NFTs are raffled off. Marriott Bonvoy’s raffle offering 200,000 Bonvoy points and a complimentary NFT is a prime illustration of this.
Digital marketing methods have been employed by high-end companies such as Adidas and Marriott. A universe of growth and potential will become available with more NFTs available as a marketing tool.
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Digital Currency
One of the biggest trends in the financial sector, as seen on Instagram, is cryptocurrencies. It entered the market and progressively brushed aside the competitors, even though no one saw its eventual triumph coming. Consequently, there are already 10 to 12 million active cryptocurrency investors in India, and considering the excellent returns, this number is predicted to rise.
Due to their perception as trendy and futuristic, millennials have been more and more interested in investing in cryptocurrencies. Cryptocurrency investment platforms are exploiting the younger generation’s thirst for free cryptocurrency to increase awareness and introduce investors to this new investment opportunity.
We can pay for groceries and other daily needs using cryptocurrency, just like we can with Google Pay. Recent trends in digital marketing for 2024 have reached unprecedented heights.
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Internet-Based Trade
India is only getting started in social commerce, but China has already built a billion-dollar industry around it. Brands use social media platforms to promote their products, giving the audience the option to buy them right away.
Brands can utilize Instagram’s Shop feature to incorporate a Show Now option into live videos. Social commerce is one of the top digital marketing trends for 2022 since it has reduced the time it takes for a customer to see an advertisement and make a purchase.
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Voice Search
55% of teenagers use voice search on a daily basis, per a survey. Given how many young people now utilize technology, voice search is expected to become more popular in the years to come.
The majority of us got smartphones in 2014, and voice search is becoming more and more common. Moreover, smart speakers are getting more and more popular; 20% of families have already purchased Alexa and Google Home smart speakers. Voice-activated technology is starting to gain traction, as evidenced by the increasing adoption of these new tools by consumers.
Google claims that its voice search has a 95% accuracy rate for the second time. As a result of better search precision, voice search is now easier to use. In addition, the process is more user-friendly and customized now that you may speak to get answers more easily and accurately, matching your requests.
Lastly, it is projected that voice search will be used for half of all online transactions by 2022. The unrealized potential for digital marketers is a whopping $40 billion. Because there are so many development drivers, optimizing your website for voice search is essential for the future.
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Ads that are programmed
To purchase digital ads, programmatic ad purchasing is employed. Conversely, automated buying refers to a procedure wherein robots and algorithms are used in place of humans to purchase advertisements.
With AI-assisted programmatic advertising, marketers can more accurately target the people they want to reach.
Over time, automation can result in reduced customer acquisition expenses and increased conversion rates. Real-time bidding, a programmatic ad-buying strategy that allows for more accurate and practical targeting, can be used to buy and sell ads on a case-by-case basis.
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Customized and Automated Email Promotion
Sending emails to your customers on a regular basis based on pre-established timings or triggers is known as automated email marketing.
Email has traditionally been the most reliable channel for digital marketing. Sending out promotional emails is a fantastic technique to inform your clientele about the successes of your business or impending sales.
However, because bulk email strategies have been overused, the majority of customers no longer respond to promotional emails. Regaining your clients’ attention and cultivating a more engaged customer base can be accomplished with personalized emails.
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AI in Marketing
Recent years have seen a lot of talk about artificial intelligence (AI), with many believing it would eventually control every area of human life. 60% of internet users may get instant answers to their questions on several apps or websites by utilizing an AI Chabot.
A lot of the content we consume on social media is Artificial Intelligence (AI), and it’s there to keep us interested for longer! Therefore, this cutting-edge technology—which is projected to be valued at $190 billion by 2025—offers digital marketers a wonderful opportunity to leverage it.
An artificial intelligence program can find patterns that work best in the subject or topic it investigates by examining a lot of data. Programmers can then greatly alter the outcomes by allowing the AI to use the techniques it has found to be most effective, thanks to its capacity for learning.